Tom Stone, editor of iVT International, leading media title for off-highway vehicle designers and engineers, will be talking to an expert panel of suppliers and a vehicle OEM about the challenges of electrifying vehicles for agriculture. Tom's guests include:

Shaun Groom, general manager, Merlo UK
Markus Iivonen, module lead for power & energy, AGCO Power
Markus Plassmann, head of growth and sales operation, Danfoss Editron
Mourad Chergui, senior product manager, Delta-Q Technologies (Zapi Group)
Steffen Mutschler, head of sales and product management electrification off-highway, Bosch Rexroth

Sponsoren

IVT

As agricultural machinery transitions toward electrification, OEMs face increasing pressure to deliver equipment that meets performance, reliability, and sustainability expectations. This presentation outlines best practices for integrating batteries and chargers as a unified system, emphasizing the importance of communication protocols, modular platform design, and hardware-software interoperability. Drawing on lessons learned from off-highway and construction sectors, we explore how system-level thinking enables predictive diagnostics, fleet visibility, and reduced total cost of ownership. The session will highlight strategies for navigating fragmented ecosystems, standardizing across diverse applications, and supporting the full value chain—from OEMs to end users. Case examples and technical insights will demonstrate how proactive service models and data-driven design can accelerate electrification in agricultural equipment.

Sponsoren

ZAPI GROUP